AMAZON AFFILIATE TRAFFIC TO EARNINGS LAB

Trace how traffic moves towards commission

Model how product-link clicks, qualifying orders and your own commission assumptions change a monthly scenario.

All money is shown in pounds sterling (£). Use your own current account data and assumptions.

Follow each step in the funnel, then test one change at a time.

Turn a traffic estimate into a testable model

Enter one month of visits, product-link click rate, qualifying order rate and your effective commission assumptions. The lab estimates clicks, orders, eligible sales and commission, then compares two rate changes separately and together.

This is a planning calculation only. Amazon rates and qualifying-purchase rules vary and can change. Check the current Amazon UK commission schedule and use figures from your own account where available.

Enter your current monthly funnel

Use one consistent period and the same traffic source for each rate. These fields do not connect to Amazon or your analytics.

Monthly article visits RequiredVisits to the pages containing your affiliate links. Product-link click rate (%) RequiredAffiliate link clicks divided by those page visits. Qualifying order rate after click (%) RequiredQualifying orders divided by affiliate link clicks. Average qualifying basket (£) RequiredUse the sale value relevant to your effective rate. Effective commission rate (%) RequiredUse your own blended effective rate, not a published example. Returns and cancellations adjustment (%) RequiredApplied to the modelled commission as a reduction.

Choose rates for your next test

Change either rate or both. The other inputs stay fixed so the effect is easy to compare.

Test product-link click rate (%) RequiredFor example, a rate you want to test on one page. Test qualifying order rate (%) RequiredDo not treat the test rate as a promised improvement.

Use your own data. The form starts blank. If you do not have a measured rate yet, label it as an assumption and treat the result as a question to test.

Enter your monthly data and test rates to compare scenarios.

YOUR TRAFFIC-TO-COMMISSION SCENARIO

A model to guide your next test

Estimated monthly values calculated from the rates and sales assumptions you entered. Fractional clicks and orders are model outputs, not observed people or orders.
Scenario	Link clicks	Qualifying orders	Eligible sales	Estimated commission	Change from current

Three useful checks before you act

Compare your rates with the same period in your site analytics and Associates reports.
Check whether each reported purchase qualifies under the current programme rules before treating it as commission.
Test one page or one change at a time, then replace the assumed rates with measured results.

Affiliate disclosure reminder: clearly identify affiliate links to readers and use the Associate disclosure required by the current programme terms.

This educational tool calculates scenarios from values you enter. It does not predict or guarantee earnings, verify purchase eligibility, or replace your account reports, the Amazon Associates UK agreement, tax advice or professional advice. Actual commission depends on qualifying purchases, category and effective rates, attribution, reversals and current programme terms. No automatic Amazon connection is made.

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How this affiliate traffic calculator works

Monthly visits are multiplied by your product-link click rate to estimate clicks. The click estimate is multiplied by your qualifying order rate to estimate orders. The model then applies your average qualifying basket, effective commission rate and returns adjustment. Test scenarios change only the rates you select.

Amazon’s commission schedule and qualifying-purchase rules can change. Check the current official UK guidance before relying on a rate or publishing affiliate content.