SINGLE PRODUCT STORE SIMULATOR

Can one product carry the store?

Model the path from monthly visits to orders, contribution and break-even using your own £ figures.

Set your assumptions 12 inputs

YOUR WORKING MODEL

Change an assumption

Use one month and keep every figure on the same VAT basis. The example is illustrative, not a benchmark.

Traffic and offer

Store visits per monthUse the same monthly period as your sales data. Visit-to-order rate (%)Orders divided by visits, multiplied by 100. Product selling price (£) Units per average order

Costs and monthly overhead

Product cost per unit (£) Packaging per order (£) Delivery subsidy per order (£)Enter the part you pay, not the full carrier charge if customers cover some. Payment fee rate (%) Fixed payment fee per order (£) Refund or discount allowance (%)A planning allowance against average order revenue, not a prediction. Monthly marketing spend (£) Other monthly fixed costs (£)For example, platform and software costs for this model.

This is a planning model, not a sales forecast or accounting report. Exclude VAT or include it consistently across price and costs. Contribution is before tax, owner pay and any costs you have not entered.

MONTHLY OPERATING CONTRIBUTION

£0

Expected orders0

Sales at entered price£0

Contribution per order£0

Contribution margin0%

BREAK-EVEN CHECK

Visits to cover entered fixed costs

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ONE CHANGE AT A TIME

Compare simple scenarios

Each row changes only the named input. These are sensitivity checks, not recommendations.

Scenario	Monthly contribution	After fixed costs

TURN A PRODUCT TEST INTO A STORE

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Can one product carry the store?

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