SUBSCRIPTION SIMULATOR

See how subscriptions may grow month by month

Compare your current offer with one price test. Explore how new sign-ups, cancellations and delivery costs change a six-month scenario.

Make the assumptions visible before you change the offer.

Describe the current offer

Start with a typical month. Estimates are fine if you label them as assumptions.

Offer name

Current monthly price (£) Price to test (£) Active subscribers at the start New subscribers in a typical month Current monthly cancellation rate (%)

The cancellation rate is the share of subscribers at the start of a month who cancel during that month.

Describe the price-test response

Enter your own estimate of how the different price could affect sign-ups and cancellations.

Expected sign-up change at the test price (%) Expected change in cancellations (percentage points) Monthly delivery or service cost per subscriber (£) Cost to acquire one new subscriber (£) Other fixed monthly operating costs (£)

For example, enter -10% for an estimated 10% fewer sign-ups at the test price. These responses are your hypotheses, not built-in benchmarks.

YOUR SIX-MONTH SCENARIO

Compare current pricing with your test

Monthly recurring revenue by month

Current priceTest price

Subscriber and contribution path. Figures follow the assumptions entered.
Month	Active subscribers current / test	Monthly recurring revenue current / test	Contribution before tax current / test
Run the simulation to see the month-by-month comparison.

How to read this model

It assumes new subscribers join and are billed for a full month, then cancellations apply to the subscribers present at the start of the month. Listed contribution subtracts the costs entered. It excludes tax, refunds, payment fees not included in your cost inputs, annual plans, failed payments and costs you have not entered. This is an educational scenario, not a forecast or financial advice.

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