Looking for an alternative to Wix? This guide compares ecommerce website options for small businesses, creators, startups and product sellers.


Wix is a popular website builder for people who want to create a website without coding. It can work well for portfolios, service websites, blogs, bookings, small business pages and online stores.
For many small business owners, Wix is a useful option. You can choose a template, use the editor, add pages, connect a domain on a paid plan and add ecommerce features on suitable plans.
But Wix is not the right fit for every business.
Some sellers want a website built for them. Some want WordPress and WooCommerce. Some want a dedicated ecommerce platform like Shopify. Some want a low annual starting price. Some want better control over content, plugins and store structure. Some simply do not want to spend evenings moving blocks around a page.
This guide compares the best Wix alternatives for small business ecommerce websites, so you can choose the option that fits your budget, skill level and selling plans.
Make Local for Global helps hobbyists, artists, startups and small businesses launch a WordPress and WooCommerce online store without doing the setup themselves.
Plans start from £99/year. Your website can be ready in 5 days.
If you want to design your own website visually, Wix may still suit you. If you want a WordPress and WooCommerce ecommerce website built for you, Make Local for Global should be high on your comparison list.
People compare Wix alternatives for different reasons. The most common reasons are:
Wix gives you tools. That can be enough for a basic website. For ecommerce, you need more than a page builder. You need product pages, payment setup, checkout testing, delivery rules, store policies, customer emails and order management.
The right alternative depends on how much setup work you want to do yourself.
| Alternative | Best for | Website type | Pricing style |
|---|---|---|---|
| Make Local for Global | Beginners launching an ecommerce website | WordPress and WooCommerce | Annual plans from £99/year |
| WooCommerce | WordPress users who want ecommerce control | WordPress ecommerce plugin | Free plugin, but hosting, domain, setup and plugins may cost extra |
| Shopify | Dedicated ecommerce stores | Hosted ecommerce platform | Monthly or annual plans |
| Squarespace | Design-led websites and small stores | Hosted website builder with commerce features | Monthly or annual plans |
| WordPress.com | Hosted WordPress websites | Hosted WordPress platform | Free and paid plans |
| BigCommerce | Larger or growing ecommerce stores | Hosted ecommerce platform | Monthly plans and quote-based options |
| Square Online | Businesses selling online and in person | Online store linked to Square payments | Free plan plus paid plans and processing fees |
| Ecwid | Adding ecommerce to an existing site | Hosted ecommerce tool | Starter and paid plans |
| Big Cartel | Artists, makers and small creative sellers | Simple hosted shop | Free and paid plans |
| UENI | Small businesses wanting a done-for-you website | Done-for-you small business website | Setup and monthly pricing, check current offer |
| GoDaddy Website Builder | People wanting a large provider and simple builder | Website builder with online store tools | Monthly or annual plans |
| IONOS Website Builder or WooCommerce hosting | Hosting, domains and website tools from a large provider | Website builder, hosting or WooCommerce hosting | Product and plan pricing varies |
Before choosing any website platform or ecommerce service, compare the full setup, not only the price on the first screen.
| Question | Why it matters |
|---|---|
| Do I want to build the site myself? | Wix, Squarespace, Shopify and WordPress.com give you tools. You still need to build the site. |
| Do I want WordPress and WooCommerce? | WooCommerce is a strong route for sellers who want WordPress ecommerce. |
| Is hosting included? | Hosted platforms include hosting. Self-hosted WordPress needs separate hosting. |
| Is the domain included? | Some platforms include a domain for the first year only. Check renewal terms. |
| Who sets up payments? | Stripe, PayPal, cards and checkout settings can slow down launch if left until late. |
| Can I move later? | Hosted builders can be harder to move than WordPress-based websites. |
| What support do I get? | Beginners often need help after launch, not only during setup. |
| What is the total first-year cost? | Include platform fees, domain, hosting, apps, plugins, themes, setup work and payment fees. |
Best for: hobbyists, artists, startups and small businesses that want an ecommerce website built for them.
Make Local for Global is one of the strongest Wix alternatives if your main goal is to launch an online store without doing the setup yourself.
Wix gives you a website builder. Make Local for Global gives you a done-for-you ecommerce website using WordPress and WooCommerce.
This makes Make Local for Global a good fit for sellers who want to sell products online, but do not want to handle templates, store settings, payment setup, product uploads and training alone.
Plans start from £99/year and include domain, hosting, ecommerce setup, Stripe and PayPal integration, product listings, no commission on sales, support and training. Websites can be ready in 5 days.
Choose Make Local for Global if: you want a Wix alternative that gives you a WooCommerce store built for you, with payment setup and training included.
Make Local for Global can build your ecommerce website using WordPress and WooCommerce, with payment setup and training included.
Best for: people who want WordPress ecommerce and are happy to arrange setup themselves.
WooCommerce is a free ecommerce plugin for WordPress. It lets you turn a WordPress website into an online store.
Compared with Wix, WooCommerce gives you more control over hosting, plugins, themes, checkout, content and site structure. This can be useful if you are technical or have a developer.
The trade-off is responsibility. You need hosting, a domain, WordPress setup, WooCommerce setup, security, backups, updates, payment gateways and store testing.
Choose WooCommerce if: you want WordPress ecommerce and are ready to manage the technical side or hire help.
Best for: businesses that want a dedicated hosted ecommerce platform.
Shopify is built for ecommerce. It gives you a hosted store, products, checkout, payments, themes, apps, order tools and sales channels.
Shopify may be better than Wix if your main goal is ecommerce and you want a platform made for online selling rather than a general website builder with store features.
You still need to build your store, add products, set payments, write pages, choose apps and manage settings. If you want done-for-you help, you may need to hire a Shopify Partner.
Choose Shopify if: you want a hosted ecommerce platform and are happy managing Shopify or hiring a Shopify expert.
Best for: design-led websites, portfolios and small online stores.
Squarespace is a hosted website builder known for polished templates and website design tools. It can support business websites and ecommerce features, depending on the plan.
Squarespace may suit creatives, consultants, photographers, small product brands, artists and service providers who care about visual presentation.
Compared with Wix, Squarespace may feel more structured and design-led. Compared with Make Local for Global, it is less focused on done-for-you WooCommerce setup.
Choose Squarespace if: you want a polished visual website with commerce features and do not need WordPress or WooCommerce.
Best for: people who want hosted WordPress without arranging separate hosting.
WordPress.com is a hosted WordPress platform. It lets you build a website, blog or online store using WordPress tools, themes and paid plan features.
Compared with Wix, WordPress.com is a better fit for people who want WordPress but still want hosting included. It can work for blogs, business websites, content-heavy sites and ecommerce setups.
For ecommerce, you still need to choose the right plan, set up selling tools, add products, configure payments and manage the site yourself.
Choose WordPress.com if: you want hosted WordPress and are happy building your website yourself.
Best for: growing ecommerce businesses that want a hosted store platform outside Shopify and Wix.
BigCommerce is a hosted ecommerce platform. It can be a good Wix alternative for product businesses that want store-first tools, larger catalogue support and ecommerce features beyond a basic website builder.
It may suit businesses with more advanced selling plans, multi-channel needs or a larger product range.
Choose BigCommerce if: you want a hosted ecommerce platform for a larger or growing store.
Best for: businesses that sell online and face-to-face.
Square Online can suit small retailers, cafés, pop-up sellers, local shops and service businesses that already use or want Square payments.
It can be a good alternative to Wix if you want a simple store connected to payments, especially if you sell in person too.
Choose Square Online if: you sell in person and online and want Square payments at the centre of your setup.
Best for: adding ecommerce to an existing website.
Ecwid is an ecommerce tool that can be added to an existing website. It can suit business owners who already have a website and want to add a shopping cart without moving everything to Wix, Shopify or another builder.
Ecwid may be a good choice for small catalogues, early product testing and simple ecommerce needs.
Choose Ecwid if: you already have a website and want to add ecommerce without rebuilding everything.
Best for: artists, makers and small creative sellers.
Big Cartel is a simple ecommerce platform aimed at independent creators. It can be a good Wix alternative if you want a small shop without managing a larger website builder or platform.
It works best for sellers with a small product range and simple store needs.
Choose Big Cartel if: you are a creator with a small product range and want a simple online shop.
Best for: small businesses wanting a done-for-you website with selling or booking features.
UENI is a done-for-you website service for small businesses. It can support bookings, leads, services and online selling features.
UENI may be a good Wix alternative for service businesses and local companies that want a website built for them rather than using a DIY builder.
Compared with Make Local for Global, UENI is broader. Make Local for Global is more focused on ecommerce websites using WordPress and WooCommerce.
Choose UENI if: you want a done-for-you small business website with broad selling or booking features.
Best for: people who want a simple website builder from a large provider.
GoDaddy offers domains, hosting, business email, website builder tools and online store features. It can be a useful Wix alternative if you want a large provider with several web products in one account.
GoDaddy may suit local businesses, service providers, simple stores and people who want domain, hosting and website tools from a recognised provider.
Choose GoDaddy Website Builder if: you want a simple builder and web products from a large provider.
Best for: people wanting domains, hosting, website builder tools or WooCommerce hosting from a large provider.
IONOS offers several routes: domains, hosting, email, website builder tools, WordPress hosting, WooCommerce hosting and ecommerce tools.
This can be useful if you want more hosting and product choice than Wix. But it can be confusing if you are not sure whether you need a website builder, WordPress hosting, WooCommerce hosting or a done-for-you website.
Choose IONOS if: you want hosting, domains or website tools from a large provider and are happy choosing the right product route.
| Your need | Best alternatives to compare |
|---|---|
| I want an ecommerce website built for me | Make Local for Global |
| I want WordPress and WooCommerce | Make Local for Global, WooCommerce, WordPress agencies, freelancers |
| I want a dedicated ecommerce platform | Shopify, BigCommerce |
| I want a website builder with strong design templates | Squarespace, GoDaddy Website Builder |
| I want hosted WordPress | WordPress.com |
| I sell in person and online | Square Online, Shopify, Wix |
| I already have a website | Ecwid, WooCommerce, Square Online |
| I am an artist or maker | Make Local for Global, Big Cartel, Squarespace, Etsy |
| I run a service business | UENI, Squarespace, GoDaddy, IONOS, Wix |
| I want low annual starting cost | Make Local for Global, Big Cartel, Square Online, Ecwid |
Wix and Make Local for Global both help small businesses get online, but they serve different buyers.
Wix is better if you want to build your own website using a visual editor.
Make Local for Global is better if you want a WordPress and WooCommerce ecommerce website built for you.
| Feature | Wix | Make Local for Global |
|---|---|---|
| Best for | People who want to build their own website | People who want a WooCommerce store built for them |
| Setup route | DIY | Done-for-you |
| Platform | Wix website builder | WordPress and WooCommerce |
| Ecommerce | Available on suitable plans | WooCommerce setup included |
| Domain | Domain voucher may apply on eligible paid plans | Included in plans |
| Hosting | Included | Included |
| Payments | You set up payment tools yourself | Stripe and PayPal setup included |
| Product listings | You add products yourself | Product listings included |
| Training | Self-learning through support resources | Training included |
If you want to design and manage everything yourself, Wix can work. If you want to sell products online without setting up WooCommerce alone, Make Local for Global is likely the better fit.
For ecommerce beginners, the best alternative depends on how much setup help you need.
For a first online store, Make Local for Global is one of the clearest options because setup, domain, hosting, product listings, payments, training and support are included from the start.
Make Local for Global helps you get your online store built, launched and ready to manage without doing the technical setup yourself.
Plans start from £99/year. Website ready in 5 days.
Website pricing can be hard to compare because every provider includes different things.
| Cost area | What to check |
|---|---|
| Platform fee | Monthly or annual plan cost. |
| Setup help | Will you build it yourself or is setup included? |
| Domain | Included every year, first year only, or bought separately? |
| Hosting | Included or paid separately? |
| Business email included or paid separately? | |
| Ecommerce | Are products, basket, checkout and payment setup included? |
| Apps and plugins | Free, paid monthly, paid yearly or one-off? |
| Themes | Free theme, paid theme or custom design? |
| Payment fees | Card fees, PayPal fees, platform transaction fees and refund costs. |
| Support | What help do you get after launch? |
| Cancellation | What happens to your site, domain, products and content? |
Wix, Squarespace, Shopify and WordPress.com are mostly DIY platforms. They provide tools, but you still need to build the site, add content, check mobile layout and configure selling features.
Make Local for Global is different. It is a done-for-you ecommerce website service. It is made for people who want the store created and then want training to manage it.
| Website route | Good for | Watch out for |
|---|---|---|
| DIY website builder | People who have time to learn and build | Setup, design, content and testing are your job |
| Self-hosted WordPress and WooCommerce | People who want control | Hosting, updates, plugins and security need care |
| Hosted ecommerce platform | Product businesses that want store tools | Apps, themes and transaction fees can add cost |
| Done-for-you ecommerce service | Beginners who want setup and training | Check scope, support, transfer terms and plan limits |
Wix is still a good option for many people. It can work well if you want a visual website builder, enjoy creating pages yourself and are happy learning how website settings, apps and ecommerce tools work.
But the best alternative depends on what you need most.
If your main goal is to start selling products online using WordPress and WooCommerce without doing the technical setup alone, Make Local for Global is one of the strongest Wix alternatives to compare.
Book a strategy session with Make Local for Global and get clear guidance before choosing your website platform.
Make Local for Global is a strong Wix alternative for ecommerce beginners who want a WordPress and WooCommerce store built for them. Shopify is worth comparing if you want a hosted ecommerce platform. WooCommerce is worth comparing if you want WordPress control.
Yes. Make Local for Global is an alternative to Wix for people who want an ecommerce website built for them rather than building it themselves with a DIY website builder.
WooCommerce may be better if you want WordPress ecommerce, plugin control and more choice over hosting. Wix may be better if you want a visual website builder and are happy using Wix ecommerce tools.
It depends on what you need. WooCommerce is free software, but hosting, domain, plugins and setup may cost extra. Big Cartel and Square Online have free starter options. Make Local for Global starts from £99/year for a done-for-you WooCommerce website.
Yes. You can sell online using Make Local for Global, WooCommerce, Shopify, Squarespace, WordPress.com, BigCommerce, Square Online, Ecwid, Big Cartel, UENI, GoDaddy, IONOS or marketplaces.
Wix can be beginner-friendly for people who want to build visually. Make Local for Global is likely better for ecommerce beginners who want the store built for them with payment setup, product listings, support and training included.
No. Make Local for Global builds ecommerce websites using WordPress and WooCommerce.
No. Make Local for Global does not charge commission on sales. Normal payment provider fees may still apply through services such as Stripe or PayPal.
Choose Wix if you want a visual website builder and are happy building your own site. Choose an alternative if you want a WooCommerce store built for you, a dedicated ecommerce platform, more WordPress control or a done-for-you website service.
Editorial note: This article is based on publicly available information from each provider’s website at the time of review. Prices, features, product limits, ecommerce tools, payment fees and terms can change, so always check the provider’s own website, checkout page and terms before buying. This article is written to help small business owners compare options fairly and does not claim that one provider is right for every business.
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