READY TO SELL Grilling planks ONLINE?
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Discover how making, using, and selling grilling planks can add value to your BBQ business, with simple steps and a supportive ecommerce platform.
Grilling planks are one of those products that people love once they’ve tried them.
The problem is: loads of shoppers don’t really know what they are, how to use them, or whether they’ll actually make a difference.
If you want to sell grilling planks online, your job is to make them feel simple, safe, and genuinely worth buying – not like a weird BBQ gimmick.
Most buyers aren’t searching for “planks”.
They’re searching for better flavour, easier grilling, and food that feels a bit special.
Your product pages and marketing should lead with these outcomes.
Not just “cedar planks – pack of 2”.
Grilling planks can suit loads of foods, but customers buy faster when you give them a clear use case.
You can sell across all of these, but pick one main angle so your shop feels focused.
Grilling planks can look like a commodity.
You can avoid that by building a range that’s structured and clearly labelled.
Different woods create different flavours, and this is where you can add value without adding much complexity.
If you stock more than one wood, make the differences obvious in simple terms like “mild”, “medium”, “bold”.
People shouldn’t have to guess.
Many sellers list plank dimensions and stop there.
You’ll sell more if you translate size into use.
Still include measurements, but lead with what it’s for.
Simple pricing tiers help buyers choose quickly.
Most sales will come from the middle tier if it feels like the sensible choice.
Grilling planks work brilliantly with a few related products.
Keep add-ons practical and clearly tied to the plank experience.
No random upsells.
| Wood type | Flavour strength | Best for | How to describe it simply |
|---|---|---|---|
| Cedar | Bold | Salmon, prawns, veg | “Classic smoky aroma, especially good for fish” |
| Alder | Mild | Delicate fish, chicken | “Gentle smoke that won’t overpower lighter flavours” |
| Maple | Medium | Poultry, veg, pork | “Slightly sweet smoke, very crowd-friendly” |
| Oak | Medium to bold | Steaks, sausages, hearty veg | “Deeper smoke flavour that suits richer foods” |
| Hickory | Bold | BBQ meats and strong sauces | “Big BBQ flavour – best for confident grillers” |
Planks can become a price war product if you let them.
Your goal is to sell confidence and results.
Instead of only selling “pack of 2”, build pricing around how people actually grill.
When you package it like this, you’re not just selling wood – you’re selling an experience.
Planks are light but bulky.
Packaging matters because shoppers don’t want broken, cracked, or damp planks arriving.
Build your price to cover:
Then decide if you’ll offer free shipping above a threshold.
Free shipping can work well if it nudges buyers into value packs.
Beginners won’t buy if they think they’ll mess it up.
So your product pages need to remove that fear.
Add one short “first plank” recipe and you’ll reduce hesitation massively.
Planks alone don’t look exciting.
The food does.
Your images should include:
People buy the result, not the wood.
Recipe content is your easiest win.
It’s shareable, it’s search-friendly, and it makes planks feel simple.
These are exactly the kinds of searches that bring in buyers who are ready to try.
Planks sell best in spring and summer, but you can sell year-round if you pitch them right.
Make it feel like a useful tool, not just a summer novelty.
Grilling planks are a repeat purchase product if customers like the results.
Encourage repeat buying with:
It’s easier to sell a second pack than to find a brand new customer.
Grilling planks sell best when your shop makes them feel easy and beginner-friendly.
That means clear categories, strong photos, and product pages that explain the basics quickly.
If you’re managing stock, creating recipes, and running marketing, building a shop from scratch can slow everything down.
Make Local for Global offers a done-for-you ecommerce setup that’s simple, affordable, and built for small sellers who want to avoid tech stress.
If you want to plan your product range, bundles, and site structure, you can book a free consultation.
If you’re ready to launch with a proper store without the faff, you can Get your website for £99/year.
Yes, because they’re an easy upgrade for home BBQs and make beginners feel more confident cooking fish and veg, but you’ll sell more when you include clear instructions and recipe-led marketing rather than treating them like a basic commodity.
Cedar planks are often the most popular starting point because they’re closely associated with salmon and classic BBQ flavour, while mixed wood packs can perform well for people who want to experiment with different smoke profiles.
Many do, and buyers feel safer when you give a simple step-by-step guide, because the real barrier isn’t the plank – it’s fear of doing it wrong and wasting dinner.
Be clear about what’s included, show plank size in photos, explain storage to keep them dry and flat, and include a quick-start recipe so customers feel confident using them as soon as they arrive.
Compete with better guidance, better kits, and better presentation, because many buyers will pay more for a pack that includes clear instructions and feels like it will actually work rather than a random stack of wood.
If you want to launch without overthinking, use a simple plan.
Grilling planks sell best when you make them feel simple and beginner-friendly.
Lead with the food, teach people how to use them in minutes, and sell packs that fit how people actually grill.
Do that, and you’ll build repeat buyers every summer – and plenty outside summer too.
If you want the ecommerce side handled without tech stress, you can book a free consultation or Get your website for £99/year.
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